Many companies invest in their Channel, but those who know where and how to invest are outperforming
You need to know who your top performing partners are and reward them
Without MyPRM or with tools that lack analysis, you are driving blind !.
he focus of a company for the purchase of its PRM concerns in particular the management of prospects and business (opportunities).
yPRM allows you to generate more than 31% growth simply by tracking your prospects and business with greater speed, rigor and control.
The main reason for partner attrition is conflict management. If you don't know what your partners and direct sales team are doing on a business you risk:
- Conflict with / between your partners
- Legal exposure
- Loss of high added value partners
With its efficient and user-friendly interface for recording opportunities and deals, MyPRM allows you to reduce your conflicts by 36%.
Your business probably has a competent, experienced, and skilled Channel team. Channel managers who can recruit the best partners and work with them to create the most profitable strategies.
They are gold for you. However, they are often forced to work on spreadsheets for tracking recruitments, marketing expenses, pipe tracking ... you are wasting their value and time.
By automating operational matters, your best talents can focus on creating value, improving relationships with your partners ... Thanks to the automation of operations with MyPRM, you can accelerate your partnership program without having to hire new ones. additional resources.
Onboarding new partners is usually the first interaction with your business. This creates the first impression on the quality of the experience they will have with you.
Business Plans (Sales and Marketing) change and need to be updated regularly. Without an automated tool, your team will be overloaded with important administrative work, your partners will experience a slow and outdated process. The more automated, faster and frictionless your process, the better your partners' experience with MyPRM will be, the faster they will gain in productivity and the more you will save in operating costs.
Most companies see an increase in the number of partners logging into their Public and Private partner portal, when they deploy a PRM.
With MyPRM, “Connect” is easier, the content is updated and the user experience is simple.
of sales growth
Companies often find that their direct sales teams sell more than their indirect sales. And that's probably because they're better trained. No matter how experienced your partners are, without training they will not be good at selling your products. MyPRM facilitates the training of employees of your partners. Track the progress of this training and make sure they are familiar with your products and services, as well as your own people.
Give your program a boost to your indirect channel. Through a training program and using MyPRM to track and train your partners, you will increase the number of leads and deals registered by your newly trained partners by 48%.
As in the case of training, if your direct sales teams perform better than indirect ones. Very often this is because they do not have equal access to sales promotion tools.
It should be as easy for your indirect teams to access it as it is for your direct team. The trend will continue if you do not correct this disparity.
savings per year
As IT purchasing moves into business functions, the proliferation of solutions is often a challenge. By providing a global solution covering the entire life cycle of the partner, MyPRM helps companies:
• More visibility of performance thanks to a solution that is easy to integrate into your ecosystem
• Controlled license costs
• Single sign-on for partners for a better user experience
Vous économiserez des dizaines de milliers d’euro You will save tens of thousands of euros in license and maintenance costs by consolidating your ecosystem with MyPRM.
increase in performance
In most programs, the bulk of income is generated by a small percentage of partners (80/20).
Think about the value you could get from your program if you activated 10% or 20% of your partner base to provide the same income as your top partners. This is possible by using MyPRM which optimizes the business, marketing and financial performance ... of a greater number of your partners.
You can improve your top partner's performance by 32% with the same number of partners.
speed of growth
The first impression of your partner program is your PRM portal. For a perfect user experience, your partner portal must live up to this promise. 86% of partners make their decision whether or not to work with a brand on the basis of their partner portal. Forrester estimates that $ 1 invested in a PRM saves $ 10 in less administrative work.
Your partners will amplify your marketing strategy.
Your partners are a force for multiplication! They can help you reach tens of thousands of additional people (while protecting your brand). Thanks to the marketing modules integrated in MyPRM (email, co-branding, e-learning ...), your smallest partners work as the most important.