Our observation reveals a singular objective behind all these triggers: the rapid development of the company's revenue.
Embarking on international expansion often begins with indirect sales, serving as the initial phase in a journey that may culminate in establishing a subsidiary. A common strategy among US publishers involves partnering with a distributor, enhancing their capabilities, and eventually acquiring them. Notably, statistics from Ifop reveal that 70% of companies that opt for direct subsidiary setup abandon the endeavor within two years.
Before or after fundraising? Before, as investors typically view favorably an indirect business development strategy. Afterward, because indirect sales remain one of the most reliable means of achieving often ambitious sales objectives.
To penetrate new markets where you lack the bandwidth or expertise. A prime example is the SME market, which demands a substantial sales force, or targeting vertical markets requiring specialized business knowledge only partners can provide.
When you hit a glass ceiling and your turnover stagnates. Limited commercial and technical resources hinder your growth. Well-chosen and well-trained business partners can break these barriers and drive your expansion.
During a product launch. Our recommendation is to thoroughly master the technical and commercial aspects before partnering. This ensures ample time to refine your offering, develop necessary tools, processes, and training materials.
To penetrate new markets where you lack the bandwidth or expertise. A prime example is the SME market, which demands a substantial sales force, or targeting vertical markets requiring specialized business knowledge only partners can provide.
When you hit a glass ceiling and your turnover stagnates. Limited commercial and technical resources hinder your growth. Well-chosen and well-trained business partners can break these barriers and drive your expansion.
During a product launch. Our recommendation is to thoroughly master the technical and commercial aspects before partnering. This ensures ample time to refine your offering, develop necessary tools, processes, and training materials.