What is a PRM?
Are you just at the start of your indirect strategy? Is it already launched?
In any case, be aware that equipping yourself with online tools will quickly become necessary. Why?
What are indirect sales?
Indirect sales are sales that include at least one intermediary between the brand (the company that produces the offer) and the end customer.
In other words, it is the art and the way of marketing your offer through partners, who have in-depth knowledge of your products and / or services.